Build Your Brand, Your Way!

Everyone has a professional brand, whether they consciously manage it or not. Developing a concise and compelling way of communicating who you are and what you have to offer to your target audience is a key skill. This presentation will focus on why it is important to recognize your professional brand and manage it in a way that benefits not only the work that you do but the career that you hope to achieve. Professional branding is about managing your active identity within a field; it is something we get to control! It is imperative to dive a bit deeper to set the foundation for how participants want to be seen and develop their presence beyond their current company.
This session will walk participants through self-reflection and self-assessment exercises to intentionally design how they want to be perceived.
Participants will be challenged to evaluate their current professional persona, envision the professional brand they would like to develop, identify the target audience they would like to build a reputation with, and develop three actions they can take immediately to increase engagement.

The key takeaways are:
• You are in control of your Brand: It’s yours to envision, build, and evolve!
• Pick a niche, focus on it, and grow it! Reading articles and books, listening to podcasts, going to conferences, talking to other experts, and building skills and knowledge in your niche is essential to taking the first step.
• Identify your champions, your brand ambassadors. This resource will help you build your presence in your niche