Chris Rawlings
CEM, LEED Green Associate
Bowerbird Energy | Chief Energy Officer
Speaker
Track B: Energy Management
Session B1: Starting an Energy Efficiency Business
September 25, 2024 | 3:30 pm - 4:00 pm
How to Sell Energy Projects
This presentation, “How to Sell Energy Projects”, focuses on effective strategies for penetrating private and public sector markets. Attendees will learn how to develop a go-to-market (GTM) strategy, understand the “buyers experience”, and navigate the extremely competitive landscape of business development in energy. We will cover how to identify key decision-makers, craft targeted proposals, and utilize creative marketing strategies. Additionally, the session will highlight how to address the unique needs and challenges of these markets, ensuring long-term client relationships and successful project outcomes. This is a must-attend for those looking to enhance their energy project sales approach and drive business growth for themselves and their organizations.
Speaker Bio
Chris Rawlings is the Founder and Chief Energy Officer of Bowerbird Energy, an energy services contractor located in Richmond, VA. He is a Marine Corps combat veteran, holds a B.S in Aeronautics from Embry Riddle Aeronautical University, is a Certified Energy Manager and LEED Green Associate. Chris is also the Host of the widely respected Energy Sense podcast where he interviews energy professionals from across the globe. Chris is currently a Candidate at The University of Virginia Darden School of Business for his Global Executive Masters in Business Administration (Class of 25'). He enjoys spending time with his wife and two daughters, mountain biking, and endurance races.